Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius.
Material type: TextLanguage: English Publication details: New York : McGraw-Hill Education, c2013.Edition: Second edition; Asia Global editionDescription: lvi, 822 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9789814626040
- 981462604X
- HF5415.12 K45 2013
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | HF5415.12 K45 2013 (Browse shelf(Opens below)) | c1 | Room use only | 77215 | 00078300 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5415.12 A8M34 2013 (Browse shelf(Opens below)) | c2 | Available | 77216 | 00078301 |
"Printed in the Philippines."--Copyright page.
Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77215 NEJ PHP 808.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77216 NEJ PHP 808.00 copy 2 2019-06-482 2019-1-0390