Principles of marketing / Cynthia A. Zarate.

By:

Zarate, Cynthia A [author]

Material type: Text

TextLanguage: English Publication details: Quezon City : C & E Publishing, 2014.Edition: First editionDescription: xiii, 113 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789719802181 (pbk)

Subject(s):

Marketing -- Philippines

LOC classification:

HF5415.12 Z1 2014

Contents:

Chapter 1. Marketing: an overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business buying behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and Distribution Channels -- Chapter 9 Promotion -- Chapter 10 New Trends in Marketing -- Marketing Activities,

Summary: "A work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundation of marketing, with emphasis on the 4 P's, namely product, price, placement, and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with brief articles on the world's top global brands, most reputable companies, and well-loved Filipino advertisements."--Back cover.

List(s) this item appears in: Print Books 2021

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	F RUS HF5415.12 Z1 2014 (Browse shelf(Opens below))		c1	Room use only	77259		00078344
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL HF5415.12 Z1 2014 (Browse shelf(Opens below))		c2	Available	77260		00078345

Includes bibliographical reference and index.

"A work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundation of marketing, with emphasis on the 4 P's, namely product, price, placement, and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with brief articles on the world's top global brands, most reputable companies, and well-loved Filipino advertisements."--Back cover.

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77259 NEJ PHP 198.00 copy 1 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77260 NEJ PHP 198.00 copy 2 2019-06-482 2019-1-0390

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