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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N. J. : Prentice Hall, c2004.Edition: 10th edDescription: xxix, 661 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131018612
Subject(s): LOC classification:
  • RUS HF5415  K84 2004
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415 K84 2004 (Browse shelf(Opens below)) Room use only 21028 00021229
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 K84 2004 (Browse shelf(Opens below)) c2 Available 56187 00073100

Glossary : p. G1 - G11. References : p. R1 - R30.

Donated by Ohio State University 21028

Donated by Ohio State University 56187 copy 2

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