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Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill Education, c2013.Edition: Second edition; Asia Global editionDescription: xlvii, 764 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814626040
  • 981462604X
Subject(s): LOC classification:
  • HF5415.12 K45 2013
Contents:
Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
List(s) this item appears in: Print Books 2021
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415.12 K45 2013 (Browse shelf(Opens below)) Room use only 76395 00077969
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.12 K45 2013 (Browse shelf(Opens below)) c2 Available 77215 00078300
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.12 K45 2013 (Browse shelf(Opens below)) c3 Available 77216 00078301

"Printed in Singapore."--Copyright page.
"Printed in the Philippines."--Copyright page.

Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.

Fund 164 Creative Mind Books Center Purchased 10/05/2017 76395 NEJ PHP 4,012.00 2017-09-0991 2017-1-0738

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77215 NEJ PHP 808.00 copy 2 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77216 NEJ PHP 808.00 copy 3 2019-06-482 2019-1-0390

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