Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : McGraw-Hill Education, c2013.Edition: Second edition; Asia Global editionDescription: lvi, 822 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259007897 (paperback)

Subject(s):

Marketing -- Asia

LOC classification:

HF5415.12 A8M34 2013

Online resources:

Click here to view the table of contents

Contents:

Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415.12 A8M34 2013 (Browse shelf(Opens below))		Room use only	76395		00077969

"Printed in Singapore."--Copyright page.

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