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Ink for less, Inc. Ortigas Center, Pasig City / Michelle Ann L. Baruc.

By:

Baruc, Michelle Ann L [author]

Contributor(s):

Hernandez, Iluminada R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2010. Cavite State University- Main Campus,Description: ix, 58 pages : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.83 B28 2010

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: BARUC, MICHELLE ANN LIMPIADA. Ink for Less, Ortigas Center, Pasig City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. April 2010. Adviser: Prof. Iluminada R. Hernandez. A three-month field study was conducted at Ink for Less at 2303A, 23rd Floor, West Tower, Philippine Stock Exchange, Exchange Road, Ortigas Center, Pasig City. The study provided the author an opportunity to apply her knowledge and skills gained in the classrooms in actual business operations. It aimed to describe the organization and management practices, marketing operations of the company, determine the problems encountered by the firm and provide feasible solutions. Information about the history, profile, organizational structure, products/services offered and marketing practices were gathered from company records, profile, website (w-ww.inkforless.com.ph) and other relevant sources. Other information was gathered through interviews, observations and personal experiences of the trainee. Ink for Less, the largest professional ink refill station in the Philippines, is a one-stop shop that caters to all ink refill needs. It is an emerging leader in ink refill industry. It is always committed to provide superior quality and excellent ink refilling services to its customers. Ink for Less is also a recipient of 30 awards in terms of excellent services. The field study focused on the marketing activities of the company. The daily work routine of the author includes answering telephone calls from the customers, receiving, encoding, photocopying and issuing documents and sending fax messages.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.83 B28 2010 (Browse shelf(Opens below))		Link to resource	Room use only	FS-335		00007939

Field Study (BSBM - - Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

BARUC, MICHELLE ANN LIMPIADA. Ink for Less, Ortigas Center, Pasig City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. April 2010. Adviser: Prof. Iluminada R. Hernandez.

A three-month field study was conducted at Ink for Less at 2303A, 23rd Floor, West Tower, Philippine Stock Exchange, Exchange Road, Ortigas Center, Pasig City. The study provided the author an opportunity to apply her knowledge and skills gained in the classrooms in actual business operations. It aimed to describe the organization and management practices, marketing operations of the company, determine the problems encountered by the firm and provide feasible solutions. Information about the history, profile, organizational structure, products/services offered and marketing practices were gathered from company records, profile, website (w-ww.inkforless.com.ph) and other relevant sources.

Other information was gathered through interviews, observations and personal experiences of the trainee. Ink for Less, the largest professional ink refill station in the Philippines, is a one-stop shop that caters to all ink refill needs. It is an emerging leader in ink refill industry. It is always committed to provide superior quality and excellent ink refilling services to its customers. Ink for Less is also a recipient of 30 awards in terms of excellent services. The field study focused on the marketing activities of the company. The daily work routine of the author includes answering telephone calls from the customers, receiving, encoding, photocopying and issuing documents and sending fax messages.

Submitted to the University Library 05/19/2010 FS-335