Scenteur / by Mhiko A. Antazo, Ronnel A> Juntura and Mark C. Tikman.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2013.Description: xi, 67 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.801  An8 2013
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: ANTAZO, MHIKO A., JUNTURA, RONNEL A., TIMKANG, MARK C. Entrepreneurial Development Project, Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2013. Adviser: Mr. Gener T. Cueno. The project was planned to provide the students the opportunity to apply their knowledge and skills learned from the classrooms to the actual operations. The enterprise was engaged in producing cologne. It was conducted from November 22, 2012 to February 20, 2013. The project was organized as partnership type of business among the three owners. The entrepreneurs performed different tasks to ensure the success of the enterprise, which includes production, marketing and finance. The business offered colognes of different scents and available in attractive bottles. The scents for men were Hugo Boss, Eternity, Aqua Bvlgari, Ck One, Polo Sport while scents for women were Touch of Pink, Dream of Pink, Hugo Deep Red, Weekend Women and Paris Hilton. All were available in 10ml and 20m! bottles. The primary customers of Scenteur cologne includes students and faculty members of Cavite State University Main Campus and other schools visited by the entrepreneurs. Likewise, passers-by in their store at Trece Martires City were also targeted. Sales from dealers, relatives and friends also helped the enterprise to achieve its sales objectives. The entrepreneurs use tarpaulins, flyers, posters and social networking sites, such as Facebook and Twitter to promote their products to their target market. For three months of operation, Scenteur generated sales amounting to P94,549.00. The highest gross sale was earned in the second month amounting to P35,533.50, while the lowest sales of P24,598.50 was obtained in the third month of operation. Seventy nine percent of the total sales were contributed by the retail outlets while 21% came from the dealer sales. During their Entrepreneurial Development Program, they did not expect that they would be facing many problems and one of which was the shortage of certain fragrance oil. In the selling process, it was not easy to promote and sell their cologne products. It was also hard to gain trust of others, because customers preferred to purchase the product of stable and known cologne producers like Bench, Aficionado, and others. Another problem was the permission to sell products in some schools. The enterprise also encountered discrimination from some customers, And lastly, the sales of the enterprise declined on the latter part of the operation. After all the obstacles and problems, entrepreneurs successfully completed and reached their target sales.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.801 An8 2013 (Browse shelf(Opens below)) Link to resource Room use only EDP-288 00008169

Thesis ( BS Business Management--Marketing ) Cavite State University.

Click here to view thesis abstract and table of contents

College of Economics, Management, and Development Studies (CEMDS)

ANTAZO, MHIKO A., JUNTURA, RONNEL A., TIMKANG, MARK C. Entrepreneurial Development Project, Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2013. Adviser: Mr. Gener T. Cueno.

The project was planned to provide the students the opportunity to apply their knowledge and skills learned from the classrooms to the actual operations.

The enterprise was engaged in producing cologne. It was conducted from November 22, 2012 to February 20, 2013. The project was organized as partnership type of business among the three owners. The entrepreneurs performed different tasks to ensure the success of the enterprise, which includes production, marketing and finance.

The business offered colognes of different scents and available in attractive bottles. The scents for men were Hugo Boss, Eternity, Aqua Bvlgari, Ck One, Polo Sport while scents for women were Touch of Pink, Dream of Pink, Hugo Deep Red, Weekend Women and Paris Hilton. All were available in 10ml and 20m! bottles.

The primary customers of Scenteur cologne includes students and faculty members of Cavite State University Main Campus and other schools visited by the entrepreneurs. Likewise, passers-by in their store at Trece Martires City were also targeted. Sales from dealers, relatives and friends also helped the enterprise to achieve its sales objectives. The entrepreneurs use tarpaulins, flyers, posters and social networking sites, such as Facebook and Twitter to promote their products to their target market.

For three months of operation, Scenteur generated sales amounting to P94,549.00. The highest gross sale was earned in the second month amounting to P35,533.50, while the lowest sales of P24,598.50 was obtained in the third month of operation.

Seventy nine percent of the total sales were contributed by the retail outlets while 21% came from the dealer sales.

During their Entrepreneurial Development Program, they did not expect that they would be facing many problems and one of which was the shortage of certain fragrance oil. In the selling process, it was not easy to promote and sell their cologne products. It was also hard to gain trust of others, because customers preferred to purchase the product of stable and known cologne producers like Bench, Aficionado, and others. Another problem was the permission to sell products in some schools. The enterprise also encountered discrimination from some customers, And lastly, the sales of the enterprise declined on the latter part of the operation. After all the obstacles and problems, entrepreneurs successfully completed and reached their target sales.

Submitted copy to the University Library. 07/31/2013 EDP-288

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