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Strategic marketing management / Luiz Moutinho, Geoff Southern.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Singapore : Cengage Learning, c2013.Description: xxii, 490 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814369565
  • 981436956X
Subject(s): LOC classification:
  • HF5415.13  M78 2013
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415.13 M78 2013 (Browse shelf(Opens below)) c1 Room use only 75529 00018378
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.13 M78 2013 (Browse shelf(Opens below)) c2 Available 75530 00077730

"This edition is reprinted with license from Cengage Learning EMEA, a part of Cengage Learning, for sale in the Philippines only."--Title page verso. 1st Philippine reprint 2012.

Includes bibliographical references.

Fund 164 C & E Publishing Purchased 11-09-2017 75529 NEJ PHP 598.00 copy 1 2017-09-1016 2017-1-0739

Fund 164 C & E Publishing Puchased 11-09-2017 75530 NEJ PHP 598.00 copy 2 2017-09-1016 2017-1-0739

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