Marketing strategies of General Trias dairy raisers multipurpose cooperative / by Roseann D. Reyes.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xii, 73 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 338.1068  R33 2019
Online resources: Production credits:
  • College of Economics, Management and Development Studies (CEMDS), Department of Management
Abstract: REYES, ROSEANN D. Marketing Strategies of General Trias Dairy Raisers Multi- Purpose Cooperative, Santiago General Trias, Cavite. Case Study. Bachelor of Science in Business Management, Major in Marketing Management. Cavite State University, Indang Cavite, January 2019. Adviser: Ms. Betsy Rose S. Fidel. A case study was conducted at General Trias Dairy Raisers Multi-Purpose Cooperative, located at Barangay Santiago, General Trias, Cavite, from September 25, to November 8, 2018. It aimed to: (1) describe the company profile of General Trias Dairy Raisers Multi-Purpose Cooperative; (2) identify the products offered by the Cooperative; (3) analyze the process flow in marketing products; (4) identify the cooperative’s marketing strategies; (5) analyze the cooperative’s marketing strategies using the strengths, weaknesses, opportunities and threats (SWOT) analysis; and (6) determine the problems encountered by General Trias Dairy Raisers Multi-Purpose Cooperative in terms of marketing and recommend possible solutions to the problems identified. The data were collected from both primary and secondary sources. Primary data on the marketing strategies, firm history, organization, and management were collected from the staff, Chairman of the Board, and manager of the cooperative. Moreover, actual marketing strategies and its implementation were obtained through observation and interview with the marketing managers and sales personnel. Secondary data, on the other hand, were derived from the files and records of General Trias Dairy Raisers Multi- Purpose Cooperative. From the data gathered, the purpose of the marketing strategies of General Trias Dairy Raisers Multi-Purpose Cooperative is to sustain its market and promote the product. The current marketing strategies of the company ensure the availability and consistency of its products. Among the marketing strategies employed include the participation in exhibits and client visits. The firm must update the social media site to attract more clients to monitor social connections and to have ease and retrieval of documents in the placement, release, recording, and inventory of orders. Another thing, the internet connection must be upgraded because this can be very beneficial to businesses that are targeting the younger audience and to make sure that the files needed by partner agencies are easily accessible.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 338.1068 R33 2019 (Browse shelf(Opens below)) Link to resource Room use only CS-573 00079603

Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

REYES, ROSEANN D. Marketing Strategies of General Trias Dairy Raisers Multi- Purpose Cooperative, Santiago General Trias, Cavite. Case Study. Bachelor of Science in Business Management, Major in Marketing Management. Cavite State University, Indang Cavite, January 2019. Adviser: Ms. Betsy Rose S. Fidel.

A case study was conducted at General Trias Dairy Raisers Multi-Purpose Cooperative, located at Barangay Santiago, General Trias, Cavite, from September 25, to November 8, 2018. It aimed to: (1) describe the company profile of General Trias Dairy Raisers Multi-Purpose Cooperative; (2) identify the products offered by the Cooperative; (3) analyze the process flow in marketing products; (4) identify the cooperative’s marketing strategies; (5) analyze the cooperative’s marketing strategies using the strengths, weaknesses, opportunities and threats (SWOT) analysis; and (6) determine the problems encountered by General Trias Dairy Raisers Multi-Purpose Cooperative in terms of marketing and recommend possible solutions to the problems identified.

The data were collected from both primary and secondary sources. Primary data on the marketing strategies, firm history, organization, and management were collected from the staff, Chairman of the Board, and manager of the cooperative. Moreover, actual marketing strategies and its implementation were obtained through observation and interview with the marketing managers and sales personnel. Secondary data, on the other hand, were derived from the files and records of General Trias Dairy Raisers Multi- Purpose Cooperative.

From the data gathered, the purpose of the marketing strategies of General Trias Dairy Raisers Multi-Purpose Cooperative is to sustain its market and promote the product. The current marketing strategies of the company ensure the availability and consistency of its products. Among the marketing strategies employed include the participation in exhibits and client visits.

The firm must update the social media site to attract more clients to monitor social connections and to have ease and retrieval of documents in the placement, release, recording, and inventory of orders. Another thing, the internet connection must be upgraded because this can be very beneficial to businesses that are targeting the younger audience and to make sure that the files needed by partner agencies are easily accessible.

Submitted to the University Library 05/30/2019 CS-573

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