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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D [author]
  • Cannon, Joseph P [author]
  • McCarthy, E. Jerome (Edmund Jerome) [author]
Edition: 14th Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill Education, c2015
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D [author]
  • Cannon, Joseph P [author]
  • McCarthy, E. Jerome (Edmund Jerome) [author]
Edition: Fourteenth editionInternational edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill Education, c2015
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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