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Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by
  • McCarthy, E. Jerome
  • Perreault, William D., Jr
Series: Irwin series in marketing
Edition: 4th ed.
Publication details: Homewood, Ill. : Irwin, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 M12 1988.

Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. by
  • McCarthy, E. Jerome
  • Perreault, William D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Richard D. Irwin, c1994
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 M12 1994, ...

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. by
  • McCarthy, E. Jerome
  • Perreault, William D
Edition: 1990 ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Irwin, c1990
Availability: Items available for loan: (1). Ladislao N. Diwa Memorial Library (1)Call number: HF5410 M12 1990.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D [author]
  • Cannon, Joseph P [author]
  • McCarthy, E. Jerome (Edmund Jerome) [author]
Edition: 14th Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill Education, c2015
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D [author]
  • Cannon, Joseph P [author]
  • McCarthy, E. Jerome (Edmund Jerome) [author]
Edition: Fourteenth editionInternational edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill Education, c2015
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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