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Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1989
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 P93 1989, ...

Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 P93 1993, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing / O. C. Ferrell, G. Tomas M. Hult, William M. Pride. by
  • Ferrell, O. C [author]
  • Hult, G. Tomas M [author]
  • Pride, William M [author]
Edition: Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pasig City : Cengage Learning Asia, 2013
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: FIL HF5415 F41 2013. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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