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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larreche, Jean-Claude
Series: The Irwin series in marketing
Edition: 2nd ed.
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: HF5415.13 B69 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by
  • McCarthy, E. Jerome
  • Perreault, William D., Jr
Series: Irwin series in marketing
Edition: 4th ed.
Publication details: Homewood, Ill. : Irwin, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 M12 1988.

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