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Essentials of marketing research / Joseph F. Hair, Jr. [and three others].

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education/Irwin, 2014.Edition: Third edition; International edition 2014; McGraw-Hill International editionDescription: xviii, 414 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814626347
  • 9814626341
Subject(s): LOC classification:
  • HF5415.2 H12 2014
Contents:
Part 1 The Role and Value of Marketing Research Information -- Marketing research for managerial decision making -- The Marketing research process and proposals -- Part 2 Designing the Marketing Research Project -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research designs and data collection approaches -- Descriptive and causal research designs -- Part 3 Gathering and Collecting Accurate Data -- Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Part 4 Data Preparation, Analysis, and Reporting the Results -- Qualitative data analysis -- Preparing data for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings.
List(s) this item appears in: Print Books 2021 | Research References
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS HF5415.2 H12 2014 (Browse shelf(Opens below)) c1 Room use only 77255 00078340
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction FIL HF5415.2 H12 2014 (Browse shelf(Opens below)) c2 Available 77256 00078341

"Printed in the Philippines."--Copyright page.

Includes glossary and index.

Part 1 The Role and Value of Marketing Research Information -- Marketing research for managerial decision making -- The Marketing research process and proposals -- Part 2 Designing the Marketing Research Project -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research designs and data collection approaches -- Descriptive and causal research designs -- Part 3 Gathering and Collecting Accurate Data -- Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Part 4 Data Preparation, Analysis, and Reporting the Results -- Qualitative data analysis -- Preparing data for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings.

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77255 NEJ PHP 600.00 copy 1 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77256 NEJ PHP 600.00 copy 2 2019-06-482 2019-1-0390

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