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Promotion and integrated marketing communications / Richard J. Semenik.

By: Material type: TextTextPublication details: Australia : South-Western, c2002.Description: xxxix, 582p. : col. ill. ; 28Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324062532
Subject(s): LOC classification:
  • HF5837  Se5 2002
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5837 Se5 2002 (Browse shelf(Opens below)) Room use only 49234 00018871

Glossary : p. 555 - 566.

Includes bibliographical references and index.

Donated by Ohio State University 49234

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