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1.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex. : Dryden Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Promotion and integrated marketing communications / Richard J. Semenik. by
Material type: Text Text; Format: print
Publication details: Australia : South-Western, c2002
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: print
Publication details: London : Prentice Hall, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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