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1.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Strategic communication principles / materials compiled by Samuel D. Bradley. by
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by
Edition: Tenth edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF54715.123 An2 2019, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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