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1.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex. : Dryden Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Promotion and integrated marketing communications / Richard J. Semenik. by
Material type: Text Text; Format: print
Publication details: Australia : South-Western, c2002
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

4.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: print
Publication details: London : Prentice Hall, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

5.
Strategic communication principles / materials compiled by Samuel D. Bradley. by
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

6.
Journalism and public relations management law and practice / by Stephen Chapman. by
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Los Angeles, California : Tritech Digital Media, 2018
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: OEBP PN4751 C36 2018. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

7.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by
Edition: Tenth edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF54715.123 An2 2019, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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