Influence of marketing affiliates on the choice of the selected students in buying online / by Kathlene Joy M. Anacan, Justine Lyka L. Olives and Ritzell S. Rodil.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xii, 63 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8342  An1 2019
Online resources: Production credits:
  • College of Economics, Management and Development Studies (CEMDS), Department of Management
Abstract: ANACAN, KATHLENE JOY, OLIVES, JUSTINE LYKA., RODIL, RITZELL., INFLUENCE OF MARKETING AFFILIATES ON THE CHOICE OF THE SELECTED STUDENTS IN BUYING ONLINE. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. June 2019. Adviser. Ms. Maurrin DR. Madrid. The study was conducted to determine the influence of marketing affiliates on the choice of the students in buying online. Specifically, the study also intended to: identify what is socio-demographic profile of the students in buying online in terms of: age, sex, monthly allowance; to identify the top affiliates/influencers on online buying; to determine the behavior of the respondents on their purchases online; to identify the level of influence of affiliates in the choice of buying online in terms of: Popularity, Information Clarity; to identify if there is a significant difference on the level of influence on their choice in buying online when grouped according to socio-demographic profile; significant correlation between behavior of the respondents on their buying online to level of influence of affiliates in the choice on buying online. The study was limited to 196 participants of the three Universities given on the research instrument (survey questionnaire form). Only 18 to 25 years old students were targeted as the participants of the study. The study was conducted in the selected Universities in Cavite namely: Cavite State University- Main Campus, Lyceum of the Philippines University- General Trias City, Cavite, and in De La Salle University- Dasmarinas, Cavite from February 21, 2019 to April 30, 2019 The survey questionnaire was divided into four parts: the first part consists of identifying the socio demographic profile of the respondents in terms of age, sex and monthly allowance. The second part is the qualification test that will determine who the respondents are, have use internet or who are the vloggers that they follow or watch. The third part consists of the most product choice of the students towards the local and international products endorsed by the affiliates. The last part consists of the degree of the agreement or disagreement to the statement regarding their level of influences of affiliates on the choice in buying online. Frequency counts, mean, percentage and standard deviation, ANOVA T- TEST, and Spearman rho formula were used in the study using purposive method. Five-point Likert scale was used to measure the respondent’s level of influence of affiliates on the choice of the students in buying online. On the other hand, Spearman rho formula was used (which is a non-parametric test used to measure the strength of association between two variables, where the value r=1 means a perfect positive correlation and value r= -1 means a perfect negative correlation). In determining the relationship between theN behavior of the respondents on their buying online to level of influence of affiliates in the choice on buying online. The study found out that there was a significant difference on the level of influence on their choice in buying online when grouped according to socio-demographic profile in terms of monthly allowance. There was a significant correlation between the behavior of the respondents on their buying online to level of influence of affiliates in the choice on buying online in terms of popularity and information clarity.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.8342 An1 2019 (Browse shelf(Opens below)) Link to resource Room use only T-8466 00079589

Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

ANACAN, KATHLENE JOY, OLIVES, JUSTINE LYKA., RODIL, RITZELL., INFLUENCE OF MARKETING AFFILIATES ON THE CHOICE OF THE SELECTED STUDENTS IN BUYING ONLINE. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. June 2019. Adviser. Ms. Maurrin DR. Madrid.

The study was conducted to determine the influence of marketing affiliates on the choice of the students in buying online. Specifically, the study also intended to: identify what is socio-demographic profile of the students in buying online in terms of: age, sex, monthly allowance; to identify the top affiliates/influencers on online buying; to determine the behavior of the respondents on their purchases online; to identify the level of influence of affiliates in the choice of buying online in terms of: Popularity, Information Clarity; to identify if there is a significant difference on the level of influence on their choice in buying online when grouped according to socio-demographic profile; significant correlation between behavior of the respondents on their buying online to level of influence of affiliates in the choice on buying online.

The study was limited to 196 participants of the three Universities given on the research instrument (survey questionnaire form). Only 18 to 25 years old students were targeted as the participants of the study. The study was conducted in the selected Universities in Cavite namely: Cavite State University- Main Campus, Lyceum of the Philippines University- General Trias City, Cavite, and in De La Salle University- Dasmarinas, Cavite from February 21, 2019 to April 30, 2019

The survey questionnaire was divided into four parts: the first part consists of identifying the socio demographic profile of the respondents in terms of age, sex and monthly allowance. The second part is the qualification test that will determine who the respondents are, have use internet or who are the vloggers that they follow or watch. The third part consists of the most product choice of the students towards the local and international products endorsed by the affiliates. The last part consists of the degree of the agreement or disagreement to the statement regarding their level of influences of affiliates on the choice in buying online. Frequency counts, mean, percentage and standard deviation, ANOVA T- TEST, and Spearman rho formula were used in the study using purposive method. Five-point Likert scale was used to measure the respondent’s level of influence of affiliates on the choice of the students in buying online. On the other hand, Spearman rho formula was used (which is a non-parametric test used to measure the strength of association between two variables, where the value r=1 means a perfect positive correlation and value r= -1 means a perfect negative correlation). In determining the relationship between theN behavior of the respondents on their buying online to level of influence of affiliates in the choice on buying online.

The study found out that there was a significant difference on the level of influence on their choice in buying online when grouped according to socio-demographic profile in terms of monthly allowance. There was a significant correlation between the behavior of the respondents on their buying online to level of influence of affiliates in the choice on buying online in terms of popularity and information clarity.

Submitted to the University Library 08/08/2019 T-8466

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