Services marketing and customer relationship management / by 3G E-Learning

Contributor(s):

3G E-Learning

Material type: Text

TextLanguage: English Publication details: USA : 3G E-Learning LLC, 2017Description: xii, 216 pages : illustrations ; 24 cm + 1 DVD (4 3/4 in.)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781680954357

Subject(s):

LOC classification:

HF5415 Se6 2017

Contents:

Introduction to services -- Service marketing mix -- Distribution and promotion -- Service recovery -- Processes -- Customer satisfaction and service quality -- Value and price -- Relationship marketing -- Customer retention

Summary: Services marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth.

List(s) this item appears in: Print Books 2020

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415 Se6 2017 (Browse shelf(Opens below))		Room use only	76418		00076326
Compact Discs	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	EB HF5415 Se6 2017 (Browse shelf(Opens below))		Room use only	CD0000734		CD0000734

Include index.

Services marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth.

Fund 164 F&J de Jesus, Inc. Purchased April 23, 2018 76418 NEJ PHP 6,975.00 2018-02-0161 2018-1-0101

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