Advertising and sales promotion strategy / Gerard J. Tellis.

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, c1998.Description: xvii, 483p. : col. ill. ; 26 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823 T23 1998 (Browse shelf(Opens below))		Room use only	24925		00018645

Glossary : p. 437 - 453.

Includes bibliographical references and index.

Purchased 24925