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Media portrayal of feminine beauty as perceived by selected female tourism students of CvSU-Main / by Lizette S. Acobera and Jasmin S. Gamboa.

By:

Acobera, Lizette S [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2017. Cavite State University- Main Campus,Description: xiii, 75 pages : 28 cm. illustrations ; Content type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

302.23 Ac7 2017

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Science (CAS)

Abstract: ACOBERA, LIZETTE S. and GAMBOA, JASMIN S. Media Portrayal of Feminine Beauty as Perceived by selected Female Tourism Students of Cavite State University Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2017. Adviser: Ms. Erica Charmane B. Hernandez. The study was conducted in March 2017 at the College of Education, Cavite State University-Main Campus, Indang, Cavite. The study generally aimed to determine the media ponrayal of feminine beauty as perceived by selected female Tourism students of Cavite State University-Main Campus. Specifically, this sought to determine the: (1) level of exposure of selected female tourism students to advertisements that emphasize feminine beauty in terms of: (a) type of media platform; (b) type of advertised beauty products; and (c) frequency of exposure to media platform and advertised beauty products. It also aimed to determine the: (2) respondents' perceived feminine beauty perceived portrayed by the mass media in terms of physical aspects; (3) respondents' perceived feminine beauty portrayed by themass media in terms of Global Notions of beauty; (4) relationship between the respondents' level of exposure to advertisements and perceived feminine beauty in terms of physical aspects; and (5) relationship between the respondents' level of exposure to advertisements and perceived feminine beauty in Global Notions of Beauty. Survey questionnaires were used to gather data in this study which applied descriptive method of research. Simple random sampling was used to obtain the 225 female tourism students of Cavite State University-Main Campus. The result of the study shows that television advertisement is still one of the best ways to reach a certain audience. As seen on the survey, 72.4% of the respondents are exposed to the advertisements related to beauty of women by means of television advertisements then next is the social media since in the internet it is much easier to connect and share since the social media can be considered as a two-way interaction of the brand and audience. With a competition from different media platforms and a constantly emerging digital world, television is still the most influential advertising medium. It is also evident that almost all types of beauty products are being shown on the media platforms but what mostly exposes respondents are skin care products compared to facial beauty products, slimming and hair care products. Which means that associating beauty with fair complexion is still present in today's generation the widespread patronization of people with white skin is inevitable resulting for mass media to constantly advertise skin care products like whitening and moisturizing products. The researchers also conclude that the respondents are well exposed to the advertisements since it is evident in the result of their exposure that they are 5-7 times a week exposed some are even exposed for 1 1 and more times a week. The way the respondents perceived the feminine beauty in terms of physical aspects is women in the advertisements who possess average white or fair skin, slim body figure, average in height, black and long hair and with light make up.Though the advertisements in the media portrays feminine beauty as the physical picture made by the respondents, the study can safely assume that they are looking at the positive side of that instead of being affected negatively by the advertisements since the respondents agreed that they see power in the women in the advertisements and that women in the advertisements are socially accepted and looked like they are at a high social class or luxurious while respondents disagreed that advertisements are promoting a woman in advertisements being objectified as a men's sexual object.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	302.23 Ac7 2017 (Browse shelf(Opens below))		Link to resource	Room use only	T-6887		00011435

Thesis (Bachelor of Arts in Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

ACOBERA, LIZETTE S. and GAMBOA, JASMIN S. Media Portrayal of Feminine Beauty as Perceived by selected Female Tourism Students of Cavite State University Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2017. Adviser: Ms. Erica Charmane B. Hernandez.
The study was conducted in March 2017 at the College of Education, Cavite State University-Main Campus, Indang, Cavite.
The study generally aimed to determine the media ponrayal of feminine beauty as perceived by selected female Tourism students of Cavite State University-Main
Campus. Specifically, this sought to determine the: (1) level of exposure of selected
female tourism students to advertisements that emphasize feminine beauty in terms of: (a) type of media platform; (b) type of advertised beauty products; and (c) frequency of
exposure to media platform and advertised beauty products. It also aimed to determine the: (2) respondents' perceived feminine beauty perceived portrayed by the mass media in terms of physical aspects; (3) respondents' perceived feminine beauty portrayed by themass media in terms of Global Notions of beauty; (4) relationship between the respondents' level of exposure to advertisements and perceived feminine beauty in terms of physical aspects; and (5) relationship between the respondents' level of exposure to advertisements and perceived feminine beauty in Global Notions of Beauty.
Survey questionnaires were used to gather data in this study which applied
descriptive method of research. Simple random sampling was used to obtain the 225 female tourism students of Cavite State University-Main Campus.
The result of the study shows that television advertisement is still one of the best ways to reach a certain audience. As seen on the survey, 72.4% of the respondents are exposed to the advertisements related to beauty of women by means of television advertisements then next is the social media since in the internet it is much easier to connect and share since the social media can be considered as a two-way interaction of the brand and audience. With a competition from different media platforms and a constantly emerging digital world, television is still the most influential advertising medium. It is also evident that almost all types of beauty products are being shown on the media platforms but what mostly exposes respondents are skin care products compared to facial beauty products, slimming and hair care products. Which means that associating beauty with fair complexion is still present in today's generation the widespread patronization of people with white skin is inevitable resulting for mass media to constantly advertise skin care products like whitening and moisturizing products. The researchers also conclude that the respondents are well exposed to the advertisements since it is evident in the result of their exposure that they are 5-7 times a week exposed some are even exposed for 1 1 and more times a week.
The way the respondents perceived the feminine beauty in terms of physical aspects is women in the advertisements who possess average white or fair skin, slim body figure, average in height, black and long hair and with light make up.Though the advertisements in the media portrays feminine beauty as the physical picture made by the respondents, the study can safely assume that they are looking at the positive side of that instead of being affected negatively by the advertisements since the respondents agreed that they see power in the women in the advertisements and that women in the advertisements are socially accepted and looked like they are at a high social class or luxurious while respondents disagreed that advertisements are promoting a woman in advertisements being objectified as a men's sexual object.

Submitted copy to the University Library. 08/03/2017 T-6887