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Selected housewives's exposure to television advertisements on health and fitness and their concept of family's physical wellness / by Rolly S. Custado.

By:

Custado, Rolly S [author]

Contributor(s):

Signo, Cristina M [ádviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2014. Cavite State University- Main Campus,Description: vii, 59 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

659.14 C96 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Science (CAS)

Abstract: CUSTADO, ROLLY S. Selected Housewives' Exposure to Television Advertisements on Health and Fitness and Their Concept of Family's Physical Wellness. Undergraduate Thesis. Bachelor of Arts in Mass Communication Cavite State University, Indang, Cavite. April 2014. Adviser: Dr. Cristina M. Signo. The study was conducted from November to March 2014 in Barangay 108, Mata B. Street, Tondo, Manila to determine the exposure to television advertisements on health and fitness and their concept of family's physical wellness of selected housewives. Specifically, the study aimed to 1. To measure the level of exposure of selected housewives to health and fitness primetime television advertisements in ABS-CBN or GMA7; 2 To determine the participants' concept of family's physical wellness; 3. To determine the relationship of the level of exposure to television advertisements on health and fitness to the concept of family's physical wellness among selected housewives. Survey questionnaire was utilized to measure their level of exposure to television advertisements on health and fitness and their concept of family's physical wellness. Set of television ads on health and fitness were listed based on the monitoring on TV primetime weekdays ads. There were 40 housewives answered the given survey and everyone was included as participants in the study. The result of the survey shows that the participants are highly exposed to Bear Brand among all health and fitness advertisements on television in primetime from Monday to Friday, they watched for 3-4 times a week and highly exposed to the celebrities who are endorsing the products. While on the concept of family's physical wellness, the participants are knowledgeable in taking complete vitamins is necessary. In general, there is no significant relationship between the exposure to television advertisements on health and fitness and the concept of family's physical wellness.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	659.14 C96 2014 (Browse shelf(Opens below))		Link to resource	Room use only	T-6185		00010024

Thesis (AB Mass Communication) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

CUSTADO, ROLLY S. Selected Housewives' Exposure to Television Advertisements on Health and Fitness and Their Concept of Family's Physical Wellness. Undergraduate Thesis. Bachelor of Arts in Mass Communication Cavite State University, Indang, Cavite. April 2014. Adviser: Dr. Cristina M. Signo.

The study was conducted from November to March 2014 in Barangay 108, Mata B. Street, Tondo, Manila to determine the exposure to television advertisements on health and fitness and their concept of family's physical wellness of selected housewives. Specifically, the study aimed to 1. To measure the level of exposure of selected housewives to health and fitness primetime television advertisements in ABS-CBN or GMA7; 2 To determine the participants' concept of family's physical wellness; 3. To determine the relationship of the level of exposure to television advertisements on health and fitness to the concept of family's physical wellness among selected housewives.

Survey questionnaire was utilized to measure their level of exposure to television advertisements on health and fitness and their concept of family's physical wellness. Set of television ads on health and fitness were listed based on the monitoring on TV primetime weekdays ads. There were 40 housewives answered the given survey and everyone was included as participants in the study.

The result of the survey shows that the participants are highly exposed to Bear Brand among all health and fitness advertisements on television in primetime from Monday to Friday, they watched for 3-4 times a week and highly exposed to the celebrities who are endorsing the products. While on the concept of family's physical wellness, the participants are knowledgeable in taking complete vitamins is necessary.

In general, there is no significant relationship between the exposure to television advertisements on health and fitness and the concept of family's physical wellness.

Submitted copy to the University Library. 02/14/2017 T-6185