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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 013520917X
Subject(s): LOC classification:
  • HF5823  B32 1996
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5823 B32 1996 (Browse shelf(Opens below)) Room use only 55513 00020216

Includes bibliographical references and index.

Donated by Ohio State University 55513

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