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1.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print
Publication details: N. Y. : Free Press, c1991
Availability: Items available for loan: (1).

2.
Marketing research / David A. Aaker, Geoge S. Day. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: New York : John Wiley, c1990
Availability: Items available for loan: (1).

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