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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By: Material type: TextTextPublication details: N. Y. : Free Press, c1991.Description: xiii, 299p. : ill. ; 24 cmISBN:
  • 0029001013
Subject(s):
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19940302 HD69 Available mma 8900

Includes bibliographical references and index.

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