Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type: TextPublication details: N. Y. : Free Press, c1991.Description: xiii, 299p. : ill. ; 24 cmISBN:- 0029001013
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HD69 | Available | mma | 8900 |
Includes bibliographical references and index.