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Marketing planning and strategy / Subhash C. Jain.

By: Material type: TextTextPublication details: Cincinnati, Ohio : South Western Pub, c1993.Edition: 4th edDescription: xvii, 871p. : ill. ; 24 cmISBN:
  • 0538826487
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20071123 HF5415.13 Available apd 46643

Includes bibliographical references and index.

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