Marketing fundamentals / Stewart W. Husted, Dale Varble, James R. Lowty.
Material type: TextPublication details: Albany, New York : Delmar, c1993.Description: xviii, 574p. : col. ill. ; 26ISBN:- 0827348487
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20060120 | HF5415 | Available | apd | 23199 |
References : p. 537 - 546. Glossary : p. 547 - 561. Includes index.