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The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris.

By: Material type: TextTextSeries: Wiley series on business strategyPublication details: N.Y. : John Wiley, c1993.Description: xiv, 306p : ill. ; 23 cmISBN:
  • 0471618853
Subject(s):
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19940302 HD59 Available mma 8901

Includes bibliographical references.

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