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1.
Marketing research : an applied orientation / Naresh K. Malhatra. by
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice Hall, c1993
Availability: Items available for loan: (1).
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2.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1993
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