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1.
Marketing : principles and strategy / Henry Assael. by
  • Assael, Henry
Series: The Dryden Press series in marketing
Edition: 2nd ed.
Publication details: Forth Worth, [Tex.] : Dryden Press, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 As7 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Developing, implementing, and managing an effective marketing plan / Hal Goetsch. by
  • Goetsch, Hal
Publication details: Lincolnwood, Ill. : NTC Business Bocks, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G55 1993.

3.
Promoting and marketing your crafts / by Edwin M. Field and Selma G. Field. by
  • Field, Edwin M
  • Field, Selma G., 1925 -
Material type: Text Text; Format: print
Publication details: New York : Macmillan, c1993
Availability: Items available for loan: (1).

4.
The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris. by
  • Harris, Thomas L
Series: Wiley series on business strategy
Material type: Text Text; Format: print
Publication details: N.Y. : John Wiley, c1993
Availability: Items available for loan: (1).

5.
Sport marketing / Bernard J. Mullin, Stephen Hardy and William A. Sutton. by
  • Mullin, Bernard James
  • Hardy, Stephen
  • Sutton, William A
Material type: Text Text; Format: print
Publication details: Champaign, Ill. : Human Kinetic Pub., c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: RUS GV716 M91 1993.

6.
Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann. by
  • McDonald, Malcolm H. B
  • Tidemann, Christopher C. S
Series: CIM Professional development series
Material type: Text Text; Format: print
Publication details: Oxford : Butterworth Heinemann, c1993
Availability: Items available for loan: (1).

7.
Marketing essentials : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan, with Laura Valvatne. by
  • Schoell, William F
  • Guiltinan, Joseph P
  • Valvatne, Laura
Material type: Text Text; Format: print
Publication details: Boston : Allyn and Bacon, c1993
Availability: Items available for loan: (1).

8.
Marketing fundamentals / Stewart W. Husted, Dale Varble, James R. Lowty. by
  • Husted, Stewart W
  • Varble, Dale
  • Lowry, James R
Material type: Text Text; Format: print
Publication details: Albany, New York : Delmar, c1993
Availability: Items available for loan: (1).

9.
Marketing : an introduction / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice-Hall, c1993
Availability: Items available for loan: (1).

10.
Promotion management and marketing communications / Terence A. Shimp. by
  • Shimp, Terence A
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Fort Worth : Dryden Press, c1993
Availability: Items available for loan: (1).

11.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

12.
Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 P93 1993, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

13.
Marketing livestock and meat / William H. Lesser. by
  • Lesser, William H
Material type: Text Text; Format: print
Publication details: N. Y : Food Products, c1993
Availability: Items available for loan: (1).

14.
Australian marketing : critical essays, readings and cases / Peter Graham, editor. by
  • Graham, Peter
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice Hall, c1993
Availability: Items available for loan: (1).

15.
AMA marketing toolbox : selecting the right products and services / David Parmerlee. by
  • Parmerlee, David
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books c1993
Availability: Items available for loan: (1).

16.
Marketing planning and strategy / Subhash C. Jain. by
  • Jain, Subhash
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South Western Pub, c1993
Availability: Items available for loan: (1).

17.
AMA marketing toolbox : identifying the right markets / David Parmerlee. by
  • Parmerlee, David
Material type: Text Text; Format: print
Publication details: Lincolwood, Ill. : NTC Business Books, c1993
Availability: Items available for loan: (1).

18.
Marketing research : an applied orientation / Naresh K. Malhatra. by
  • Malhatra, Naresh K
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice Hall, c1993
Availability: Items available for loan: (1).

19.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
  • Engel, James F
  • Blackwell, Roger D
  • Miniard, Paul W
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Forth Worth : Dryden Press, c1993
Availability: Items available for loan: (1).

20.
Marketing : principles and strategy / Henry Assael. by
  • Assael, Henry
Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Forth Worth, [Tex.] : Dryden Press, c1993
Availability: Items available for loan: (1).

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