Image from Amazon.com
Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1995.Edition: 5th edDescription: xv, 749 p. : col. ill. ; 24 cmISBN: - 0538844337
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Room Use Section | 20080414 | HF5415.3 | Available | apd | 57408 |
Glossary : G1 - G14. Includes index.