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Contemporary marketing plus / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextTextPublication details: Fort Worth, Tex : Dryden Press, c1995.Edition: 8th edDescription: xxxii, 737p. : col. ill. ; 28 cmISBN:
  • 0030976014
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20060120 HF5415.2 Available apd 38161

Glossary : p. G1 - G8. References : p. N1 - N16.

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