Integrated direct marketing : the cutting strategy for synchronizing advertising, direct mail, telemarketing, and field sales / Ernan Roman.
Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1995.Description: xiii, 223p. : ill. ; 23 cmISBN:- 0844233498
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.126 | Available | mma | 24625 |
Includes bibliographical references and index.