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Integrated direct marketing : the cutting strategy for synchronizing advertising, direct mail, telemarketing, and field sales / Ernan Roman.

By: Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1995.Description: xiii, 223p. : ill. ; 23 cmISBN:
  • 0844233498
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19990811 HF5415.126 Available mma 24625

Includes bibliographical references and index.

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