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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larreche, Jean-Claude
Series: The Irwin series in marketing
Edition: 2nd ed.
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: HF5415.13 B69 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing practices and principles : teacher's manual / Ralph E. Mason ... [et al.]. by
  • Mason, Ralph E
Edition: 5th ed.
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415 M34 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing : foundations and functions / Jim Burrow, Steve Eggland. by
  • Burrow, Jim
  • Eggland, Steve
Publication details: Cincinnati, Ohio : South-Western Pub., c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 B94 1995.

Marketing : foundations and functions / Jim Burrow, Steve Eggloand. by
  • Burrow, Jim
  • Eggland, Steve
Publication details: Cincinnati, Ohio : South-Western Pub., c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415 B94 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Stock and station agent's handbook / Ken Emms, Alan Squires. by
  • Emms, Ken
  • Squires, Alan
Publication details: Australia : Butterworth-Heinemann, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HD9428 A82Em6 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing practices and principles : student project guide / Ralph E. Mason ... [et al.]. by
  • Mason, Ralph E
Edition: 5th ed.
Publication details: New York, N. Y. : Glencoe Macmillan/McGraw-Hill, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 M34m 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Marketing tourism / J. C. Holoway. by
  • Holloway, J. C. (J. Christopher)
  • Robinson C
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: [Essex, England] : Longman, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: RUS G155 A1H72 1995.

The word of business / Lawrence J. Gitman, Carl McDaniel. by
  • Gitman, Lawrence J
  • McDaniel, Carl D
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College Pub., c1995
Availability: Items available for loan: (1).

Prices, products and people : analyzing agricultural markets in developing countries / Gregory J. Scott, editor. by
  • Scott, Gregory J
Material type: Text Text; Format: print
Publication details: London : Lynne Rienner, c1995
Availability: Items available for loan: (1).

Integrated direct marketing : the cutting strategy for synchronizing advertising, direct mail, telemarketing, and field sales / Ernan Roman. by
  • Roman, Ernan
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books, c1995
Availability: Items available for loan: (1).

Marketing management : knowledge nd skills ; text, analysis, cases, plans / J. Paul Peter, James H. Donnely, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: (1).

Writing high-tech copy that sells / Janice M. King. by
  • King, Janice m
Material type: Text Text; Format: print
Publication details: N. Y : John Wiley & Sons, c1995
Availability: Items available for loan: (1).

Doing business in the new Vietnam / Christopher Engholm. by
  • Engholm, Christopher
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J : Prentice Hall, c1995
Availability: Items available for loan: (1).

Effective marketing : creating and keeping customers / William G. Zikmund, Micheal D'Amico. by
  • Zikmund, William G
  • D'Amico, Michael
Material type: Text Text; Format: print
Publication details: Minneapolis : West Pub., c1995
Availability: Items available for loan: (1).

Marketing : principles and perspectives / William O. Bearden. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: The Irwin series in marketing
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: (1).

Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Material type: Text Text; Format: print
Publication details: Ill. : Richard D. Darwin, c1995
Availability: Items available for loan: (1).

Marketing management : providing, communicating and delivering value / Frank Bradley. by
  • Bradley, Frank, 1942 -
Material type: Text Text; Format: print
Publication details: Hertfordshire, London : Prentice-Hall, c1995
Availability: Items available for loan: (1).

Business marketing : a managerial approach / Robert W. Haas. by
  • Haas, Robert W
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: [Cincinnati, Ohio] : South-Western College, c1995
Availability: Items available for loan: (1).

The Global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant. by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
  • Tarrant, John J
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books, c1995
Availability: Items available for loan: (1).

Fundamentals of marketing / William J. Stanton ... [et al.]. by
  • Stanton, William J
Edition: 2nd essential ed.
Material type: Text Text; Format: print
Publication details: Sydney : McGraw-Hill Book, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415 S745 1995 . Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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