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1.
Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: HF5415.13 M34 , ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.2 M29 1996. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Services marketing / by Valarie Zeithaml, Mary Jo Bitner. by
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

4.
Consumption & marketing, macro dimensions / [edited by] Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh. by
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College Pub., c1996
Availability: Items available for loan: (1).

5.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Fort Worth, Tex. : Dryden Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

6.
International marketing management / Subhash C. Jain. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF1416 J19 1996. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

7.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College, c1996
Availability: Items available for loan: (1).

8.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Chicago, Ill. : Irwin, c1996
Availability: Items available for loan: (1).

9.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. by Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: (1).

10.
International marketing / Philip R. Cateora. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: (1).

11.
Marketing : foundations and applications / Carolyn F. Siegel. by
Material type: Text Text; Format: print
Publication details: Chicago : Mirror Press, c1996
Availability: Items available for loan: (1).

12.
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: St. Paul, Minn. : West Pub., c1996
Availability: Items available for loan: (1).

13.
Applied marketing buying and selling real estate / Frank Davis, Peter Wills. by
Material type: Text Text; Format: print
Publication details: Broadway, NSW : Petfran Pub, c1996
Availability: Items available for loan: (1).

14.
Marketing insights for the Asia Pacific / by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. by
Material type: Text Text; Format: print
Publication details: Singapore : Asia Pacific Marketing Federation, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

15.
International marketing / Philip R. Cateora. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: (1).

16.
Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Oxford : Butterworth-Heinemann, c1996
Availability: Items available for loan: (1).

17.
Strategic marketing management / Jean-Jacques Lambin. by
Material type: Text Text; Format: print
Publication details: London : McGraw-Hill, c1996
Availability: Items available for loan: (1).

18.
Marketing management : an applied approach / Thomas C. Kinnear and James R. Taylor. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: (1).

19.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.]. by
Material type: Text Text; Format: print
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: (1).

20.
Marketing of agricultural commodities by producer groups in the Philippines / edited by Aida R. Librero and Anita G. Tidon. by
Material type: Text Text; Format: print
Publication details: Los Baǫs, Laguna : PCAARD, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: F RUS S540 M34 1996.

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