Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815p. : col. ill. ; 28 cmISBN:- 0072409479
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.13 | Available | apd | 43491 |
Glossary : p. G1 - G12. Includes bibliographical references and index.