Consumers / Eric Arnould, Linda Price, George Zinkhan.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : Irwin, c2004.Edition: 2nd edDescription: xxv, 845 p. : col. ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HF5415.32	Available	mma		42157

Includes bibliographical references and index.