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Business research methods / Donald R. Cooper and Pamela S. Schindler.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education/Irwin, 2014.Edition: Twelfth edition; McGraw-Hill International editionDescription: xxvi, 692 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814646109
  • 9814646105
Subject(s): LOC classification:
  • HD30.4 C78 2014
Contents:
Part I Introduction to Business Research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The Research process: an overview -- Clarifying the research question through secondary data and exploration -- Part II The Design of Business Research -- Research design: an overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III The Sources and Collection of Data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix: Crafting effective measurement -- Sampling -- Appendix: Determining sample size -- Part IV Analysis and Presentation of Data -- Data preparation and description -- Appendix: Describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendices: A. Business research requests and proposals (with sample RFP) B. Focus group discussion guide -- C. Nonparametric significance tests -- D. Selected statitistical tables.
List(s) this item appears in: Print Books 2021 | Research References
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS HD30.4 C78 2014 (Browse shelf(Opens below)) c1 Room use only 77261 00078346
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction FIL HD30.4 C78 2014 (Browse shelf(Opens below)) c2 Available 77262 00078347

"Printed in the Philippines."--Copyright page.

Includes bibliographical and index.

Part I Introduction to Business Research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The Research process: an overview -- Clarifying the research question through secondary data and exploration -- Part II The Design of Business Research -- Research design: an overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III The Sources and Collection of Data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix: Crafting effective measurement -- Sampling -- Appendix: Determining sample size -- Part IV Analysis and Presentation of Data -- Data preparation and description -- Appendix: Describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendices: A. Business research requests and proposals (with sample RFP) B. Focus group discussion guide -- C. Nonparametric significance tests -- D. Selected statitistical tables.

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77261 NEJ PHP 798.00 copy 1 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77262 NEJ PHP 798.00 copy 2 2019-06-482 2019-1-0390

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