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	1.	The Commercialization of American culture : new advertising, control and democracy / by Matthew P. McAllister. by McAllister, Matthew P Material type: Text; Format: print Publication details: Thousand Oaks, Calif. : Sage Pub, c1996 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	2.	How advertising works : the role of research / edited by John Philip Jones. by Jones, John Philip Material type: Text; Format: print Publication details: Thousand Oaks, Calif. : SAGE, c1998 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Lists: Research References. Add to cart (remove)
	3.	Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. by Tellis, Gerard J Material type: Text; Format: print Publication details: Thousand Oaks, Calif. : Sage Pub., c2004 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)
	4.	Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943 - Material type: Text; Format: print Publication details: Thousand Oaks, Calif. : Sage Pub., c1998 Availability: Items available for loan: (1). Add to cart (remove)

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