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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextSeries: Prentice Hall series in marketingPublication details: Upper Saddle River, N. J. : Prentice Hall, c1999.Edition: 8th edDescription: xviii, 635p. : col. ill. ; 28 cmISBN:
  • 0139570020
Subject(s):
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20071123 HF5415 Available apd 48442

Glossary : p. G1 - G9. Includes bibliographical references and index.

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