Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1988.Description: xxvii, 736p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19940302			HF5415	Available	mma		8881

Glossary : p. 725 - 744. Includes bibliographical references.