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Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c1999.Description: xxix, 670 p. : ill. ; 25 cmISBN: - 0256221332
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 20131204 | HF5415 | Available | mas | 73757 |
Includes bibliographical references and index.