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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: Irwin / McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c1999.Edition: 5th edDescription: xxv, 545 p. : ill. ; 25 cmISBN:
  • 007116703X
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20070110 HF5415.3 Available mma 9886

Glossary : p. 511 - 521. Includes bibliographical references.

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