Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 4th edDescription: xi, 211p.+ : ill. ; 23 cmISBN:- 0256214425
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.13 | Available | mma | 24622 |
Includes bibliographical references and index.