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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. by Series: The Irwin series in marketing
Edition: 2nd ed.
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: HF5415.13 B69 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.2 D58 1994. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Consumer and commercial credit management / Robert H. Cole. by Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Irwin, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF556 C67 1988.

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