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	1.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: (1). Add to cart (remove)
	2.	Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: The Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: (1). Add to cart (remove)

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