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Marketing analysis of mango in selected towns of Cavite / by Joselita H. Pinazo.

By:

Pinazo, Joselita H [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Don Severino Agricultural College, 1987.Description: 49 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

634.44 P65 1987

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Agriculture, Food, Environment and Natural Resources (CAFENR)

Abstract: PINAZO, JOSELITA H., "Marketing Analysis of Mango in Selected Towns of Cavite." B.S. Thesis, Bachelor of Science in Agriculture, Major in Agricultural Economics, Don Severino Agricultural College, Indang, Cavite, April 1987. The study was conducted in four selected towns of Cavite namely: Indang, Dasmarinas, General Trias and Naic to deter- mine the marketing practices, cost, margin, and channels; the relationship between the farm price and retail price of mango; and the problems involved in the process of distribution of mango from the point of production to the point of consumption. Data were collected through personal interviews with 70 mango producers and 22 mango buyers as samples. The mean age of farmer-producers was 51.9 years, and they cultivated their lands for an average of 15.71 years. The mean age of buyers was 42.95 years, and they were e gaged in the business for 9.18 years. The post harvesting activities performed by the producers were grading, packing, transporting, market intelligence and selling. At the farm level, mangoes were sold either by pick-up or delivery method. The producers shouldered all the marketing expenses except for those farmers who sold their products to contract buyers. The most common problems encountered by mango producers were the inability of the buyers to pay debts, low prices of mango in time of abundance and inability of the buyers to pay the agreed price if the transaction was on a credit basis. At the buyers’ level, the retailers paid the highest price of mango from different sources. They are also the ones who experienced the highest percentage of losses. The net marketing margin of retailers which was P48.14 per "kaing" was the highest among the five middlemen. The intermediary who received the lowest net margin was the contract-buyer. This may be due to the high cost of marketing that they incurred. The problems encountered by the buyers were: low prices of the product if the supply is too high, perishability of the product, lack of storage facilities, competition among buyers, bad debts, and occurrence of losses if the product was not in demand. Statistical analysis showed that there is a significant relationship between the farm price and the retail price of mango. Mango passed through seven different channels and there were six middlemen involved in the flow of mango from the point of production to the point of consumption. On average, retailers obtained the highest percentage of consumers' pesos of mango. It was observed in the entire study that as the links between channels increases, the proportion of consumers' pesos that must be obtained by the farmers decreases.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	634.44 P65 1987 (Browse shelf(Opens below))		Link to resource	Room use only	T-935		00001140

Thesis (BS in Agriculture Major in Agricultural Economics) Don Severino Agricultural College.

Includes bibliographical references.

College of Agriculture, Food, Environment and Natural Resources (CAFENR)

PINAZO, JOSELITA H., "Marketing Analysis of Mango in Selected Towns of Cavite." B.S. Thesis, Bachelor of Science in Agriculture, Major in Agricultural Economics, Don Severino Agricultural College, Indang, Cavite, April 1987.
The study was conducted in four selected towns of Cavite namely: Indang, Dasmarinas, General Trias and Naic to deter- mine the marketing practices, cost, margin, and channels; the relationship between the farm price and retail price of mango; and the problems involved in the process of distribution of mango from the point of production to the point of consumption. Data were collected through personal interviews with 70 mango producers and 22 mango buyers as samples.
The mean age of farmer-producers was 51.9 years, and they cultivated their lands for an average of 15.71 years. The mean age of buyers was 42.95 years, and they were e gaged in the business for 9.18 years. The post harvesting activities performed by the producers were grading, packing, transporting, market intelligence and selling. At the farm level, mangoes were sold either by pick-up or delivery method. The producers shouldered all the marketing expenses except for those farmers who sold their products to contract buyers. The most common problems encountered by mango producers were the inability of the buyers to pay debts, low prices of mango in time of abundance and inability of the buyers to pay the agreed price if the transaction was on a credit basis. At the buyers’ level, the retailers paid the highest price of mango from different sources. They are also the ones who experienced the highest percentage of losses.
The net marketing margin of retailers which was P48.14 per "kaing" was the highest among the five middlemen. The intermediary who received the lowest net margin was the contract-buyer. This may be due to the high cost of marketing that they incurred. The problems encountered by the buyers were: low prices of the product if the supply is too high, perishability of the product, lack of storage facilities, competition among buyers, bad debts, and occurrence of losses if the product was not in demand. Statistical analysis showed that there is a significant relationship between the farm price and the retail price of mango. Mango passed through seven different channels and there were six middlemen involved in the flow of mango from the point of production to the point of consumption.
On average, retailers obtained the highest percentage of consumers' pesos of mango. It was observed in the entire study that as the links between channels increases, the proportion of consumers' pesos that must be obtained by the farmers decreases.