Marketing research / Donald R. Lehman.
Material type: TextPublication details: Reading, Mass : Addison-Wesley, c1998.Description: xx, 780 p. : ill. ; 24 cmISBN:- 0321014162
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.2 | Available | ecr | 15410 |
Includes bibliographical references and index.