Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann.
Material type: TextSeries: CIM Professional development seriesPublication details: Oxford : Butterworth Heinemann, c1993.Description: vii, 338p. : ill. ; 24 cmISBN:- 075060154X
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF5415 | Available | mma | 8829 |
Glossary : p. 329 - 334.