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Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann.

By: Contributor(s): Material type: TextTextSeries: CIM Professional development seriesPublication details: Oxford : Butterworth Heinemann, c1993.Description: vii, 338p. : ill. ; 24 cmISBN:
  • 075060154X
Subject(s):
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19940302 HF5415 Available mma 8829

Glossary : p. 329 - 334.

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